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About the Industry
Game Industry Facts
- $14.5B in 2004 Revenues
- Projected $31 billion in 2006
- This is even more than movie ticket sales! ($9.2 billion worldwide)
- Golden Tee, the world's most successful arcade game, has made $1.2 billion
- The Tiger Woods Golf Game is so successful that EA Sports pays Tiger $10 million per year
- Average development cost: Simple web downloadable single player games developed by places like Popcap or iWin cost $250,000+ on average. Massive Multi-Player games like our Golden Fairway Golf Game cost in excess of $1,500,000 to develop and on the high end of the spectrum, World of Warcraft, a massive multi-player game developed by Blizzard (Vivendi Games), cost well over $100,000,000.
Who Markets With Games
Fortune 500 companies and many others including:
- Ford
- Nike
- Pepsi
- Nabisco
- Xerox
- General Motors
- Chrysler
- IBM
- Dell Computer
- Microsoft
- Coca Cola
- McDonalds
- Samsung
- Sprint
- Verizon
- AT&T
Who's Playing Online Games
- 120 million people play everyday--projected to double in 12 months
- By 2007 there will be more players than the viewers watching television
- 1 in 6 people on the Web are already playing online games
- Players average 21 minutes of play per session
- 7 in 10 college students play daily
- Average player's age: 41
- 42% of frequent game players are 35 years and older, while 30% are 18-35
- Gender mix: 49% male, 51% female
- Fastest growing market segment: women aged 35-49 playing at work and at home
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